The 2026 FIFA World Cup is coming to Philadelphia, and for local restaurants, bars, cafés, breweries, and hospitality groups, this is much more than a sporting event. It is one of the biggest marketing opportunities the city has seen in years.

Philadelphia is scheduled to host six World Cup matches at Lincoln Financial Field between June 14 and July 4, 2026, including five group-stage matches and one Round of 16 match on Independence Day. The tournament itself runs from June 11 through July 19, 2026, and Philadelphia will also host World Cup-related fan events, including the FIFA Fan Festival at Lemon Hill in Fairmount Park.

In the realm of digital marketing, Instagram has emerged as a powerhouse platform, with its latest feature, Instagram Reels, capturing the attention of users worldwide. For restaurant marketers, this presents an unparalleled opportunity to showcase their culinary creations, engage with their audience, and ultimately drive foot traffic to their establishments. In this blog post, we'll delve into the art of creating captivating Instagram Reels specifically tailored for restaurant marketing, while also exploring examples of stellar reels that have set the bar high in the industry.

In the competitive realm of restaurant management, leveraging advanced technology is key to success. The Toast POS system has emerged as a cornerstone for many establishments, offering a comprehensive suite of features that can revolutionize your approach to marketing.

In today's digital age, having a strong online presence is crucial for the success of any business, including restaurants. Local search engine optimization (SEO) plays a vital role in ensuring that your restaurant gets discovered by potential customers in your area.

You see amazing food content on Instagram accounts like The Minimalist Baker, Scott Suchman and Steve Pearce and you wonder how they get such amazing photos of food. Most of those samples probably use big expensive cameras and spray hairspray on the buns to make them like shiny, however all you really need to take above average food photos is an iPhone, patience and practice.

The restaurant industry has seen a change in recent decades with the introduction of more advanced, social technology. Restaurant marketing in particular, has transitioned from traditional print advertising to online engagement and social media content.

Before I get into the article, I wanted to talk a little bit about the state for these delivery apps in the Philadelphia area. This is not a definitive case study, just my opinion based on the conversations I’ve had with restauranteurs, peers and friends. General consumers are starting to figure out that ordering through the apps like Grub Hub, Uber Eats and Door Dash is a huge waste of money.

Content marketing tends to change very quickly and trying to keep up can seem daunting. The newest trends are driven by global events, technological advancements, changes in consumer behavior, the latest platforms, and the demand for certain types of content.

Forty-one percent of independent restaurants currently operate virtual brands to leverage persistent consumer delivery demand, according to a report commissioned by Grubhub and executed by Technomic, which surveyed 350 independent operators from Jan. 20-28, 2022.

Restaurants are investing in labor-saving technology, wage hikes and new delivery strategies to prepare for a year that may still be squeezed by labor, supply chain and inflation pressure.

Though it's still too early to predict the long-term ramifications of Apple's App Tracking Transparency (ATT) framework on social platforms, Twitter in the short term appears to have avoided significant impact. The hit to revenue was "less than expected," and the company has incorporated ongoing modest expectations into its Q4 guidance, per a letter to shareholders.

Yelp has expanded Yelp Waitlist, which was originally focused on managing dine-in service, to manage takeout and curbside pickup orders, according to a press release shared with Restaurant Dive.

TikTok isn’t live in India, so Facebook is testing it’s own version of TikTok in India. If they’re successful expect to see it worldwide very soon.

Dunkin' Brands Group announced the creation of a C-suite appointment, chief digital and strategy officer, that will oversee a new team dedicated to digital marketing and media, consumer and business insights and the restaurant group's IT transformation, according to a news release. The move comes as the company behind Dunkin' and Baskin Robbins is "doubling down" on its digital platform offering, CEO Dave Hoffmann said in a statement.

For the month of August we’re offering a Free QR code for your restaurant’s menu for any new clients! This includes our already discounted $99 per month marketing membership package.

Third-party delivery saw the most rapid increase in restaurant sales (as a percentage of overall sales) since the beginning of the novel coronavirus pandemic and has doubled during the crisis, according to a survey of more than 400 restaurants by Uber Eats and Technomic.

The technology has come a long way with restaurant point of sale systems. Some of the new features are making it much easier with the new covid restrictions. Have a look at this one and let us know what you think in the comments.

Gen Zers prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising, while 72% said they're more likely to buy from a company that contributes to social causes. Product quality, positive ratings and reviews and customer service are the top three characteristics that establish trust in a brand among Gen Zers, the survey found.

In uncertain times burrito chain Chipotle uses technology and revised operations to drive exponential business

During the pandemic we worked on a completely redesigned e-commerce platform for Gran Caffe L'Aquila. This project showed the resiliency of our industry and gives a ray of hope for restaurants looking for new lines of revenue.