The restaurant industry has seen a change in recent decades with the introduction of more advanced, social technology. Restaurant marketing in particular, has transitioned from traditional print advertising to online engagement and social media content.

Though it's still too early to predict the long-term ramifications of Apple's App Tracking Transparency (ATT) framework on social platforms, Twitter in the short term appears to have avoided significant impact. The hit to revenue was "less than expected," and the company has incorporated ongoing modest expectations into its Q4 guidance, per a letter to shareholders.